“You can actually see the moments when a sound or touch elicited a shift in brain wave which then triggers a reaction in breath and heart rate.” - Carl Addy, Director
The Lush Spa Film was the result of a lengthy R&D process to capture live sensory data from a Lush treatment. Measuring the impact on the mind and body, specifically changes in heart rate, brain activity, muscle movement, sense of touch and breathing.
As part of a team at The Mill I helped construct a bespoke technical methodology which collates this biometric data and transforms the recordings into CG representations of the multi sensory experience. This involved using existing sensors and developing modifications for others. I also wrote a bespoke plugin for Cinema 4D to handle playing back the data in real time.
Each type of measurement has a unique set of visuals to demonstrate the transformative nature of a Lush treatment.
